Your YouTube advertising just got a lot smarter!
VuePlanner is a proprietary technology that powers contextual, data-driven YouTube campaign performance through relevant content identification and quality scoring, pre-bid transparency, and ongoing placement monitoring.
Using a combination of machine learning and human curation, VuePlanner produces custom video-level placement lists that integrate seamlessly with both the Google Ads and DV360 platforms.
Focusing on a Cost Per Suitable View (CPSV) metric, we work closely with brands and their agencies to uniquely solve the massive opportunity around transparent and brand suitable YouTube video advertising.
VuePlanner calculates a “VueScore” placement quality metric for each campaign by processing and segmenting data from millions of videos on YouTube; scanning and filtering videos by concept and page sentiment through a partnership with IBM Watson; and a proprietary algorithm that determines content relevancy, user engagement and traffic trends over time.
The bottom line?
Your YouTube campaigns are more precise, more relevant and more effective than ever before. That’s why VuePlanner has powered more than 5,000 campaigns on YouTube for over 1,000 top brands.