Optimized Efficiency

/Optimized Efficiency
Optimized Efficiency2018-12-13T22:14:40+00:00

A portion of every YouTube ad buy runs adjacent to irrelevant and possibly unwanted content. This results in media spend that doesn’t align with your brand messaging. The most commonly misaligned content categories are Music, Kids’ Shows and Gaming. These categories are not necessarily unsafe, but they represent such a large portion of YouTube’s ad inventory that they can dominate your campaigns.

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