A portion of every YouTube ad buy runs adjacent to irrelevant and possibly unwanted content. This results in media spend that doesn’t align with your brand messaging. The most commonly misaligned content categories are Music, Kids’ Shows and Gaming. These categories are not necessarily unsafe, but they represent such a large portion of YouTube’s ad inventory that they can dominate your campaigns.
VuePlanner® technology can be leveraged to audit past campaigns to identify wasted spend and highlight top performing content — resulting in significant cost savings and enhanced overall performance. VuePlanner® reporting provides customers with total transparency into where their ads have been running–complete with spend per channel, per category, and cost per conversion per category. See for yourself the actionable insights that VuePlanner® can provide.