Your YouTube advertising just got a lot smarter!
VuePlanner allows brands and agencies to select exactly where their YouTube advertising is shown, right down to the video level, selecting each individual YouTube video URL before the campaign is purchased. VuePlanner also enables advertisers to hand-pick and construct contextually relevant YouTube segments by using proprietary data that includes engagement, scale, sentiment and relevancy rankings.
VuePlanner calculates a “VueScore” placement quality metric for each campaign by processing and segmenting data from millions of videos on YouTube; scanning and filtering videos by concept and page sentiment through a partnership with IBM Watson; and a proprietary algorithm that determines content relevancy, user engagement and traffic trends over time.
The bottom line?
Your YouTube campaigns are more precise, more relevant and more effective than ever before. That’s why VuePlanner has powered more than 5,000 campaigns on YouTube for over 1,000 top brands.